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Marketing CVs are graded on one thing: did you move a funnel number? Signups, MQLs, SQLs, paid revenue, organic traffic, activation, all count. Generic 'executed campaigns' bullets get filed with every other marketing CV in the pile.
Paid acquisition: Google Ads, Meta Ads, LinkedIn Ads
SEO: technical SEO, content SEO, link building, keyword research
Email: Mailchimp, Klaviyo, HubSpot, Customer.io, drip campaigns
Analytics: GA4, Mixpanel, Amplitude, attribution modelling
CMS: Webflow, WordPress, HubSpot, Contentful
Content: blog strategy, social, SEO briefs, CRO
Growth loops, referral programs, PLG
Only include skills you can defend in an interview. Inflated skill lists fail the first phone screen.
At least one number per campaign, CPA, ROAS, impressions, conversions
Channel ownership clarity (you ran paid? SEO? email? all three?)
Budget signal ($20k/mo vs $200k/mo is a different job)
A portfolio / case-study link if applicable
Weak
Managed paid campaigns across Google and Meta.
Strong
Owned $80k/mo paid acquisition across Google + Meta for Acme's B2B product; dropped CAC from $142 to $89 over 6 months by rebuilding lookalike audiences.
Weak
Helped grow the blog audience through SEO.
Strong
Doubled organic traffic from 40k to 95k monthly sessions in 9 months; published 48 SEO-targeted posts and secured 120 do-follow backlinks.
Weak
Wrote email newsletters and nurture sequences.
Strong
Rebuilt the lifecycle email program in Klaviyo (6 triggers, 18 flows); lifted MQL-to-SQL conversion from 8% to 14%, adding ~120 SQLs/month.
A public teardown of a brand's funnel on LinkedIn
A personal blog with real SEO rankings (shows you can replicate the work)
An email course you wrote and sent to 100+ people
A case study PDF with before/after funnel metrics
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